Michael RobManager, Distribution and Logistics
Phillip Morris is currently going through a transformation journey, moving its focus to low risk products. Driven by this, they have introduced a mobility program to improve efficiency and customer service. Part of this involves transforming delivery drivers to merchandisers. Mobile platforms enable greater efficiency by eliminating the need for paper and creating the opportunity for a seamless customer experience by consolidating the view from various touch points.
- Getting organizational buy-in and support
- Rolling out mobile devices; Identifying the best fit for the business
- The impact on efficiency