16 - 17 April, 2019 | Sydney, Australia

Michael Rob

Manager, Distribution and Logistics
Phillip Morris


2:35 PM Going Paperless and Optimizing Field Touch Points to Provide a Seamless Customer Experience

Phillip Morris is currently going through a transformation journey, moving its focus to low risk products. Driven by this, they have introduced a mobility program to improve efficiency and customer service. Part of this involves transforming delivery drivers to merchandisers. Mobile platforms enable greater efficiency by eliminating the need for paper and creating the opportunity for a seamless customer experience by consolidating the view from various touch points.

  • Getting organizational buy-in and support
  • Rolling out mobile devices; Identifying the best fit for the business
  • The impact on efficiency


Check out the incredible speaker line-up to see who will be joining Michael.

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